Key to any franchise model is the franchisee / franchisor relationship. Both parties are interdependent. The franchisor supplies the franchisee with their business model and provides continuous training and support, whilst the franchisee rigorously applies the systems and processes that the franchisor has proved are critical to running a successful business in their sector.
Not everyone who is interested in a franchise will be suitable for it and it is the responsibility of the franchisor to ensure that any candidates meet the criteria that they know to be necessary.
You have already heard from Charlie that since this is a brand-new concept in the UK you are more likely to have an ‘early adopter’ mentality.
The first outlet in Camberley has traded well but, at the time of the first franchise opening in Tunbridge Wells in 2018, had a limited trading history. Having now been open for three years it is well established and demonstrating itself as a good pilot operation. The franchised outlet in Tunbridge Wells has, after only a few months, consistently traded at a higher level than the original pilot. This is, in the main, due to two key factors: firstly, the demographics of the franchise territory but also it has benefitted from the various system improvements that have been made during the pilot outlet’s early years. This is typical of a franchise network’s performance where changes and improvements to the operating systems are developed as more outlets are opened.
As a franchisee of The Massage Company, you will be instrumental in changing the way people view and consume massage. You will help challenge the current business status quo and play a key part in growing an industry like never before. By investing your time and money in The Massage Company, your franchise will not only provide you with a source of income, but we believe you’ll enjoy it so much that you’ll want to expand to become a multi-unit franchisee.