Demand

When this first location opened, its success was undeniable. Consumers were ready for the convenience and affordability of massage therapy that came with guaranteed safety standards and professionalism.  In the last 15 years, massage therapy and spa franchises have been one of the fastest growing sectors in franchising in the United States. In 2017, there were more than 2,000 massage therapy and spa franchised locations in the US servicing millions of consumers on a monthly basis.

This growth in the massage therapy and spa franchise model has been driven by consumer demand. From the beginning of the 21st century, consumer interest in wellness, self-care and holistic interventions has grown. As consumers have learned the value and efficacy of massage therapy as a healthy and positive approach for managing various physical conditions and disorders, the number of people seeking out affordable and professional massage services continued to rise. In 2016 in the US, consumers spent between 11-12 billion dollars on massage therapy services and a large portion of this occurred within the massage and spa franchised business.

Massage therapy Franchise businesses in the US average $1.2 million Gross Annual Revenue which puts EBITDA Profit at around $150,000 per location. Initial projections suggest that The Massage Company’s first outlet could achieve just over £1 million Turnover by Year 4.

The Massage Company will be well-placed to respond to similar growth in the UK…

The NHS website states massage as a treatment for lower back pain, indeed stating 1 in 10 people are affected, with this becoming more common with age.

A recent report by the Global Wellness Institute states that the world’s 3.2 billion workers are increasingly unwell.

They report that workers are growing older and less healthy…

  • 18% of the labour force will be over 55 by 2030
  • 52% of adult workers are overweight or obese
  • 9% of adults suffer from diabetes
  • 76% are ‘struggling’ or ‘suffering’ in their physical well-being

It goes on to say that they are stressed, unhappy and, even, unsafe at work…

  • 38% suffer from excessive pressure on the job
  • 24% are actively disengaged at work
  • There are 2.3 million work-related deaths worldwide each year
  • There are 331 million work-related accidents each year

Governments and individuals are becoming increasingly concerned with this situation and are making moves to improve it. Individuals are taking a more active role in improving their own wellness with activity levels rising as people try to improve their wellness by taking more exercise, eating more healthily and finding ways to reduce the levels of stress they suffer.

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