A Membership Based Massage Business (MBMB)
The Massage Company has developed a process to initially attract customers and subsequently recruit them into membership. Membership programmes have been long-established in the Gym and Fitness Centre sector as a means to retain customers and promote the use of the facilities.
A full marketing programme has been developed to attract new customers which gives a discounted price for an initial massage. This gives the opportunity for potential members to experience a high quality, lower cost massage in comfortable, well-equipped surroundings.
Four different massage types are offered, Deep Tissue Massage, Sports Massage, Swedish Massage and Maternity Massage each of which can be upgraded to further improve their effectiveness by adding hot stones, aromatherapy, a scalp massage or the ‘Fantastic Foot Treatment’, which is unique to The Massage Company.
We know that if we are to encourage more people to make massage a regular part of their fitness and well-being activity we must make it easy for them to access our services. As the community begins to recognise the benefits regular massage brings to both physical and mental well-being it will be important to provide easy access to our services.